By attracting celebrities in the challenge, the campaign was widespread as their followers joined in too, leading to worldwide coverage. By using this website you agree with, deliver an omni-channel customer experience. About. Political statements and controversial views aren’t appreciated in every niche. By personalization, you can win the trust of your audience. The principle of real-time response on Facebook and Twitter can work for your business too, to keep the conversation rolling. Now, cute kittens have long been a staple in viral sensations, and this video is no different. Dove Real Beauty Sketches campaign proves that marketing your company doesn’t only include promoting your products and services. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice. asking your followers to tag you in images they share featuring your products. [iv], The Black Lives Matter Global Network is a chapter-based, member-led organisation whose mission is to build local power and to intervene in violence inflicted on Black communities by the state and vigilantes. Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. A great social media campaign has the power to raise awareness of your brand, strengthen connections between you and your audience and increase sales. Social Innovation Academy will go truly global by 2021, Social Innovation Academy event in Slovenia’s second largest city, Maribor, The Impact Hub Story – 8 ways to make a difference around the World, 8 inspiring social innovation events in February 2020, 8 milestones that shaped the decade of Social Innovation in Europe (2009-2019), 8 leading social innovation events in January 2020. Also, make sure your brand voice is consistent across all of your marketing channels. Are you actually familiar with where to find exciting social innovation events and conferences in January 2020? However, the hilarious script-writing is in a league of its own. i. The idea was original, and the content was enticing without pushing the products. Asks great questions and provides brilliant answers. When imparting your brand message, addressing your audience directly by using the second-person term “you” ensures a personal touch. This social media campaign is one of many examples of MoonPie’s non-stop, hilarious social antics featuring its signature tone. Especially when a whopping 73 percent of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. For promoting the brand effectively, Dove had strong social media strategies, which even lead to celebrities and other brands joining the conversation and sharing the video with others. Ice Bucket Challenge only asked participants to pour a bucket of ice-cold water and donate. The Paris Charter aims to promote research, prevent cancer, improve patient services, raise awareness and mobilise the global community to make progress against cancer, and includes the adoption of World Cancer Day. So far, the hashtag has 12.9 million posts – remember, this is brand exposure that Apple hasn’t had to pay for directly. What’s more, videos are a consumers’ favorite type of content to see from brands on social media. The Old Spice man Isaiah Mustafa created a stir with his ad, which was created to appeal to the female audience and give a subtle message to men to buy Old Spice. You need to create awareness about your brand through various marketing channels. So try to find ways to do things a little differently. Search Search Filter. By including influencers in your campaign, you too can reach masses. by Igone Guerra | January 24, 2020 | Social Innovation Blog | 0 Comments. We use cookies to ensure that we give you the best experience on our website. Specifically, 71 percent of consumers find brands engaging in politics on social media annoying. Can you think of a way to connect with your target audience in a refreshing way? Doing something unique and unusual, which hasn’t been done before can also lead to the popularity of your campaign just like Ice Bucket Challenge. User-generated is a powerful way to engage your target audience. Why? Retrieved from:, [ii] World Cancer Day.

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